Six in ten Americans (60%) are concerned for the safety of the American athletes competing in the Winter Olympics in South Korea. This includes 21% of residents who are very concerned about their well-being and 39% who are concerned about their security. 39% are either not too concerned (25%) or […] Read more »
Fewer Americans Plan to Watch Olympics Than in Past
A majority of Americans (61%) say they don’t plan on following coverage of the Winter Olympics that begin this week much or at all, while about four in 10 (39%) say they plan to watch at least a fair amount of the games. Interest in the 2018 Olympic Games is […] Read more »
Poll Hub: Census and Sensibility
Unlike his predecessors, President Donald Trump has tied his job performance to that of the stock market. With the Dow Jones plummeting at the beginning of the week, what does this mean for the president? Do Americans attribute the market’s ups and downs to him? Poll Hub breaks it down. […] Read more »
Tide ad scores highest on inaugural Ipsos Neuro Super Score
In a first of its kind study, Ipsos tested all of the commercials during the Super Bowl in real-time at a party featuring drinks, snacks and electrodes. Unlike other Super Bowl studies, the Ipsos ranking is based on objective, scientific non-conscious (System 1) reactions rather than only asking people how […] Read more »
Concussions and Protests: Football’s popularity drops
In a divided America, Super Bowl Sunday holds a special place in the national psyche. Even people who don’t like the New England Patriots or Philadelphia Eagles will tune into the game tonight, more than 100 million in total. And yet, poll numbers show the National Football League and, more […] Read more »
As the Super Bowl Approaches, Republicans Are Souring on the N.F.L. Again
If some viewers choose to skip the Super Bowl this year, one man you might blame – or credit – is President Trump. The 2017-18 season was one of division for the N.F.L., as it struggled with protests, lower ratings and declining support among its core fans. But how Republicans […] Read more »