A clear majority of Americans say social media have no effect at all on their purchasing decisions. Although many companies run aggressive marketing campaigns on social media, 62% in the U.S. say Facebook and Twitter, among other sites, do not have any influence on their decisions to purchase products. CONT. […] Read more »
The changing nature of who produces and owns data: How will it impact survey research?
Survey researchers have become interested in big data because it offers potential solutions to problems we’re experiencing with traditional methods. Much of the focus so far has been on social media (e.g., Tweets), but sensors (wearable tech) and the internet Cloud Photoof things (IoT) are producing an increasingly rich, complex, […] Read more »
Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys
Public opinion research is entering a new era, one in which traditional survey research may play a less dominant role. … The rapid adoption of smartphones and ubiquity of social media are interconnected trends which may provide researchers with new data collection tools and alternative sources of information to augment […] Read more »
Low Midterm Turnout Likely, Conservatives More Enthusiastic, Harvard Youth Poll Finds
A new national poll of America’s 18- to 29- year-olds by Harvard’s Institute of Politics (IOP), located at the John F. Kennedy School of Government, finds low expected participation for the midterm elections as less than one-in-four (23%) young Americans say they will “definitely be voting” in November, a sharp […] Read more »
Mobile Technology in Politics More Potential Than Reality
Although most Americans now own mobile communication devices or otherwise have access to the Internet, no more than 23% have used them for a variety of political interactions. These results suggest that the potential use of mobile communication for connecting voters and potential voters to politics has yet to be […] Read more »
Tuned Out
As I watched the big television screen broadcasting the focus group taking place in Charlotte, N.C., I was tempted to tweet about it. This is the modern instinct. I don’t just mean for reporters. Everyone seems to have a couple of screens open all the time. … The Tuesday evening […] Read more »