In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases […] Read more »
Hollywood Tracks Social Media Chatter to Target Hit Films
… To help studio marketers get back ahead of their customers, United Talent Agency and Rentrak, an entertainment data company, are introducing a service called PreAct. It joins an array of Hollywood upstarts peddling “social listening,” a growing field that uses algorithms to slice and dice chatter on social media. […] Read more »
Sharing Polling Numbers on Twitter: Decoding a Mystery
Perhaps the most bizarre electoral news since the midterms is the allegation that Republican operatives and outside groups used clandestine Twitter accounts to share polling data. The Twitter accounts, which had no followers, tweeted polling results for House races in what might have been an effort to circumvent laws that […] Read more »
How the GOP used Twitter to stretch election laws
Republicans and outside groups used anonymous Twitter accounts to share internal polling data ahead of the midterm elections, CNN has learned, a practice that raises questions about whether they violated campaign finance laws that prohibit coordination. The Twitter accounts were hidden in plain sight. The profiles were publicly available but […] Read more »
Public Perceptions of Privacy and Security in the Post-Snowden Era
Privacy evokes a constellation of concepts for Americans—some of them tied to traditional notions of civil liberties and some of them driven by concerns about the surveillance of digital communications and the coming era of “big data.” While Americans’ associations with the topic of privacy are varied, the majority of […] Read more »
The New Era of Communication Among Americans
Texting, using a cellphone and sending and reading email messages are the most frequently used forms of nonpersonal communication for adult Americans. Between 37% and 39% of all Americans said they used each of these “a lot” on the day prior to being interviewed. That compares with less than 10% […] Read more »