… Over the last decade, almost entirely out of view, campaigns have modernized their techniques in such a way that nearly every member of the political press now lacks the specialized expertise to interpret what’s going on. Campaign professionals have developed a new conceptual framework for understanding what moves votes. […] Read more »
Persuadable Voters
One in four registered voters may be persuadable in the 2012 presidential election – rich pickings if either Barack Obama or newly minted GOP nominee Mitt Romney can win their support. … This evaluation uses a method of identifying persuadable voters based on a model of anxiety and information-gathering developed […] Read more »
What Women Want
Top strategists from both the Obama and Romney camps are quick to point to suburban women as the pivotal swing vote in this election. Many of these voters find themselves torn about their choice, as evidenced by a focus group of a dozen suburban women in Milwaukee not strongly committed […] Read more »
Ryan Speech Shows GOP Strategy On Medicare
… Despite Republican efforts to sell the Ryan plan since his selection, an ABC News/Washington Post survey this week found that white seniors opposed his approach by nearly 2-to-1. … But Obama’s health care law has also consistently faced enormous resistance from older whites. … As these competing anxieties collide, […] Read more »
5 Things the Polls Tell Us about Paul Ryan
On the eve of Ryan’s speech at the Republican National Convention, here is a recap of several key findings. [cont.] John Sides, George Washington U. See also, at PollingReport.com: Paul Ryan | Medicare Read more »
Americans Split on Paul Ryan; One in Four Have No Opinion
Americans have mixed views of Wisconsin Rep. Paul Ryan, who will be confirmed as the GOP’s vice presidential nominee on Wednesday night, with 38% saying their opinion is favorable, and 36% saying it is unfavorable. … Republicans’ views of Ryan heading into his convention speech are overwhelmingly positive, with 73% […] Read more »