How Did Pollsters Fare on Election Night?

Despite the challenges facing pollsters, including declines in landline telephone penetration and in response rates, polling firms generally did a good job of calling the presidential election. National polls just ahead of the election showed President Barack Obama holding a slim lead, and he was ahead by 2.2 percentage points […] Read more »

Did Mitt Romney’s Conservative Shift Hurt or Help Him in the General Election?

… As Romney turned his eye to the presidency in the mid-2000s, he became more conservative. Journalists and pundits noted the shift at the time, but much of the electorate apparently did not. As John Sides recently showed with an elegant graphic, that’s finally changing: the public’s perception of Romney […] Read more »