Mitofsky Still Teaching

It’s been 6 years since our mentor, colleague, and friend’s death. Warren Mitofsky was a clear thinker and major innovator of the public polling community. Beyond his methodological rigor, he communicated long-lasting, yet, simple messages to the profession. His thoughts remain vital through the 2012 election cycle. Despite this year’s […] Read more »

Improved feelings about direction of U.S. boosted voter confidence in Obama

Despite talk of Mitt Romney’s momentum in the final weeks of the presidential campaign, Barack Obama cruised to a wide Electoral Vote victory and his popular-vote margin wound up closely mirroring George W. Bush’s 2004 victory. In fact, voter confidence in the president consistently improved as Election Day neared and […] Read more »

For Latino Groups, Grass-Roots Efforts Paid Off in Higher Number of Voters

On Election Day, President Obama got 71 percent of the Latino vote nationally because, in the end, Latinos preferred his message over Mitt Romney’s. But how Latinos got that message — the relentless call to register, to vote, to participate — was as important as the message itself: Hispanic television […] Read more »