The Romney Campaign’s Data Strategy

Once a week, members of Mitt Romney’s political department gather in the campaign’s Boston headquarters and pretend that they are in Barack Obama’s war room. … “The Obama team had the luxury of knowing exactly what they’d be doing on July 1, 2012 because they’ve been planning for six years—definitely […] Read more »

Red Alert

… Voters seem perfectly open to the option of firing the president, but the Obama camp has given voters—specifically in swing states where wall-to-wall advertising is running—reason to hesitate about hiring Romney. Puzzlingly, the Romney campaign has offered very little to build up its candidate as a real human being, […] Read more »