Voter reaction to campaign advertisements by the presidential candidates will be promptly and scientifically evaluated this fall through a partnership between Vanderbilt University and YouGov, a prominent research firm. Vanderbilt/YouGov Ad Rating Project Vanderbilt U. Read more »
Obama leads on foreign policy
Mitt Romney faces challenges in convincing Americans he is the best candidate to handle foreign affairs, as a new USA TODAY/Gallup Poll shows President Obama with an advantage over his GOP rival. [cont.] Catalina Camia, USA Today Read more »
The incredible shrinking — and increasingly valuable — undecided voter
President Obama, Mitt Romney and a slew of outside groups will spend hundreds of millions of dollars over the next three and a half months trying to convince 1/16th of the American electorate to vote their way. New polling from The Washington Post and ABC News shows there are fewer […] Read more »
The Politics of Anything Goes
Barack Obama first captured the national spotlight with a speech at the 2004 Democratic Convention in Boston in which he called for an end to the politics of division. … Now, faced with a tough re-election fight, President Obama has, in fundamental respects, adopted the strategy he denounced eight years […] Read more »
People’s minds are made up, unlikely to change
Is the race for president already over? On one level, the answer is clearly no. … But a growing number of political scientists and campaign consultants – backed by the latest polling data – think the daily campaign back-and-forth is having no significant effect on voters. [cont.] Dave Helling, McClatchy Newspapers Read more »
Do Presidential Polls Break Toward Challengers?
There are certainly some good reasons to think that the polls could break toward Mitt Romney. For instance, many polls out now were conducted among registered voters; when pollsters switch over to likely voter polls instead — which assess each voter’s probability of actually casting a ballot on Nov. 6 […] Read more »