How the Math Men Overthrew the Mad Men

Once, Mad Men ruled advertising. They’ve now been eclipsed by Math Men—the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence. … In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, […] Read more »

Partisan Politics Drives Americans’ Attitudes On Surveillance

Today, the Annenberg School for Communication released a report entitled “Divided We Feel: Partisan Politics Drive Americans’ Emotions Regarding Surveillance of Low-Income Populations.” It is the first national survey that examines Americans’ emotional responses to surveillance practices that disproportionately affect low-income populations. In the US, low-income individuals and people of […] Read more »

Facebook Users’ Privacy Concerns Up Since 2011

As Facebook CEO Mark Zuckerberg testifies before Congress about his company’s efforts to protect user privacy, U.S. Facebook users are increasingly concerned about invasion of privacy when using the social media site. Currently, 43% of Facebook users are very concerned about their privacy being invaded, up from 30% in a […] Read more »