Once, Mad Men ruled advertising. They’ve now been eclipsed by Math Men—the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence. … In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, […] Read more »
‘Transparency’ is the Mother of Fake News
For some time now everyone has been worrying about “fake news” or the world of “alternative fact” and wondering just how and why this unhappy phenomenon has flourished. My take on this question is simple, although I hope not simple-minded: Fake news is in large part a product of the […] Read more »
Partisan Politics Drives Americans’ Attitudes On Surveillance
Today, the Annenberg School for Communication released a report entitled “Divided We Feel: Partisan Politics Drive Americans’ Emotions Regarding Surveillance of Low-Income Populations.” It is the first national survey that examines Americans’ emotional responses to surveillance practices that disproportionately affect low-income populations. In the US, low-income individuals and people of […] Read more »
Fox News Poll: Considered deleting Facebook? Many users say yes
The latest Fox News poll finds a large minority of current Facebook users have considered deleting their profiles, including almost half of the tech-savvy millennials. The poll also shows most users are lurkers rather than active posters. CONT. Victoria Balara, Fox News Read more »
Why data privacy could unite Red and Blue America
As Facebook CEO Mark Zuckerberg testified before Congress this week, voters had good reason to pay attention. Americans are online a lot: Seventy-three percent of us use social media, 45 of us went online more than 25 times last week, 43 percent of us did some form of online banking […] Read more »
Facebook Users’ Privacy Concerns Up Since 2011
As Facebook CEO Mark Zuckerberg testifies before Congress about his company’s efforts to protect user privacy, U.S. Facebook users are increasingly concerned about invasion of privacy when using the social media site. Currently, 43% of Facebook users are very concerned about their privacy being invaded, up from 30% in a […] Read more »