The Presidential Polls Were Right After All — But the Argument Continues

In the end, after all the unskewing, the re-weighting and the hand-wringing, the polls were right — for the most part. … But the election also showed the polling industry is still facing increasing challenges related to how the various polls are conducted. The demographics of the country are changing, […] Read more »

YouGov Poll Performance In The 2012 U.S. Elections

YouGov conducted a three wave “megapoll” during the recent U.S. national elections, providing detailed estimates for the national popular vote and Presidential and Senate races in 27 states (a total of 51 contests). As in the 2008 Presidential and 2010 midterm elections, YouGov hit the national vote split with almost […] Read more »