… Needless to say, we can’t predict what will happen with Obama’s approval from here. Is the worst over for him? Will he dramatically fall off or bounce back up? Who knows? That said, it’s tempting to suggest that Obama might have an approval “floor” — basically, because of his […] Read more »
Pew Research increases share of interviews conducted by cellphone
Pew Research Center is making an important change in the way that we survey Americans by telephone. In the coming months, 60% of interviews in our national polls will be conducted via cellphones and 40% on landline phones. Over the past year, the ratio has been half cellphone, half landline. […] Read more »
Polling for a new federalism
Several items in the news lately demonstrate that our nation’s current strain of federalism is straining. State-legal marijuana vendors in Colorado and Washington cannot use banks because of federal rules. The federal and some state governments are vexed over handling tax and other legal matters for same-sex couples married in […] Read more »
GfK Web-Based Polls: Why Do AP, Pew, CBS, and Other Media Trust Them? A Recent GfK Poll Raises Doubts
In November, iMediaEthics tested Pew’s October poll results on trans fat: Pew’s phone poll (conducted by PSRAI) found 44% in favor of trans fats being banned from restaurants, while iMediaEthics’ November GfK web-based poll found 64% in favor. iMediaEthics re-tested both polls in December to see if public opinion had […] Read more »
There’s an app for that: Mobile-based app surveys hold great potential for polling
As Americans increasingly turn to mobile phones as their primary platform of communication, survey researchers must adapt with new methodologies to reach audiences no longer connected to landline telephones. … At Public Opinion Strategies, we’ve been experimenting with mobile surveys. App-based mobile survey research is at the forefront of new […] Read more »
Republican Pollster Teams With Madison Avenue Agencies
A familiar name in politics — Frank Luntz, the Republican media strategist, consultant and pollster — is joining forces with Madison Avenue. His company, Luntz Global, which works for corporate clients as well as candidates, is being acquired. Mr. Luntz is selling a majority stake in Luntz Global, based in […] Read more »