A clear majority of Americans (63%) say same-sex couples should have the legal right to adopt a child, the most to say so since Gallup began tracking opinions on the matter more than 20 years ago. This is higher than Americans’ support for same-sex marriage (55%). CONT. Art Swift, Gallup Read more »
Americans’ Views on Origins of Homosexuality Remain Split
In a year when the movement for same-sex marriages continues to make strides across the U.S., Americans remain divided on how people come to be gay or lesbian. More than a third of Americans (37%) believe people become gay as a result of factors such as their upbringing and environment, […] Read more »
What will become of America’s kids?
By nature, Americans are an optimistic lot. Despite their resolutely negative opinion of economic conditions, majorities have consistently said that next year things will get better. … Yet, the public has somewhat conflicted views about the economic prospects for the next generation. When asked about the future prospects of “children […] Read more »
Walmart Moms
We’ve been studying Walmart Moms since 2009 and have found them to be a proven swing voting bloc. They voted for Obama in 2008 and 2012, and voted decidedly Republican in 2010. But, even more interesting than moms’ swing political views are their own personal stories. How have Walmart Moms […] Read more »
After Decades of Decline, A Rise in Stay-at-Home Mothers
The share of mothers who do not work outside the home rose to 29% in 2012, up from a modern-era low of 23% in 1999, according to a new Pew Research Center analysis of government data. This rise over the past dozen years represents the reversal of a long-term decline […] Read more »
What This Chevy Commercial Could Teach the GOP
To understand the rolling demographic and cultural trends threatening the GOP in presidential elections, a good place to start might be with the polychromatic ads Chevrolet is running during the Olympics. … Chevy’s latest ads, under the title “The New Us,” celebrate the transformation of the American family into a […] Read more »