Obama’s Enthusiasm Deficit Could Soon Haunt Him

… Three demographic groups turbocharged Obama’s 7-percentage-point victory over John McCain in 2008: young voters ages 18-29, Latinos, and African-Americans. Their influx changed the composition of the electorate that year, making it look quite different from the makeup of voters in 2000 and 2004. Whether the 2012 electorate looks more […] Read more »

Mitt Romney’s Magic Number

Mitt Romney’s campaign has identified 38% as the “magic number” of Latino voters they need to secure victory over President Obama in the November election. This seems rather ambitious; John McCain earned 31% of the Latino vote in 2008, and Romney stands at a mere 26% ten weeks before the […] Read more »

Why Campaign Reporters Are Behind the Curve

… Over the last decade, almost entirely out of view, campaigns have modernized their techniques in such a way that nearly every member of the political press now lacks the specialized expertise to interpret what’s going on. Campaign professionals have developed a new conceptual framework for understanding what moves votes. […] Read more »