The Associated Press-GfK Poll released Wednesday marks the start of a new era for AP polling. From now on, regular polling from the AP and GfK, a global survey research company based in Germany, will be conducted online, interviewing from a unique group of willing survey takers that is representative […] Read more »
Pew surveys of audience habits suggest perilous future for news
News organizations have been confronting the problem of a shrinking audience for more than a decade, but trends strongly suggest that these difficulties may only worsen over time. Today’s younger and middle-aged audience seems unlikely to ever match the avid news interest of the generations they will replace, even as […] Read more »
The roots of the shutdown fight
… Members of Congress are highly sensitive to public opinion, but the voters they care about most are in their constituents, which are often far more extreme than national-level public opinion. As Roe told NPR’s Melissa Block when asked about polls showing the public blaming Republicans for a potential shutdown, “I […] Read more »
Trust in Media Recovers Slightly From All-Time Low
Americans’ confidence in the accuracy of the mass media has improved slightly after falling to an all-time low last year. Now, 44% say they have a great deal or fair amount of trust and confidence in the mass media, identical to 2011 but up from 40% in 2012, the lowest […] Read more »
Three in four Americans see public opinion polling as biased
… Three out of four Americans perceive polling to be biased. This is the case across all demographic subgroups with little variance. (Q15A) Americans particularly distrust the results of polls from candidates, political parties and automated voice recording firms, but news media polls don’t inspire widespread trust, either. (Q17A) While […] Read more »
Did Twitter Kill the Boys on the Bus?
… With Instagram and Twitter-primed iPhones, an ever more youthful press corps, and a journalistic reward structure in Washington that often prizes speed and scoops over context, campaigns are increasingly fearful of the reporters who cover them. Any perceived gaffe or stumble can become a full-blown narrative in a matter […] Read more »