One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come. CONT. Goldman Sachs Read more »
63% of Republican Millennials favor marijuana legalization
Support for legalizing marijuana has rapidly outpaced opposition, with a slim majority (52%) favoring its legal use as of October 2014. That trend is driven largely by the Millennial generation, who support marijuana at much higher rates than their elders. CONT. George Gao, Pew Read more »
Why digital natives prefer reading in print. Yes, you read that right.
… Textbook makers, bookstore owners and college student surveys all say millennials still strongly prefer print for pleasure and learning, a bias that surprises reading experts given the same group’s proclivity to consume most other content digitally. … “These are people who aren’t supposed to remember what it’s like to […] Read more »
Young people will hit the polls in 2016, and they want Hillary
Young people are planning to turn out the vote in 2016. And they have a clear choice at this point about who they want to be the nation’s next president. Those are some of the highlights from Fusion’s Massive Millennial Poll, which surveyed 1000 people aged 18-34 about everything from […] Read more »
Baby Boomers More Likely to Identify as Conservative
Older generations of Americans are much more likely to describe their political views as conservative than as liberal. This includes the large baby boom generation, of whom 44% identified as conservative and 21% as liberal last year. That 23-percentage-point conservative advantage is less than the 31-point edge for the older […] Read more »
The young and the newsless
I am getting old. I know that because I’m complaining about the young. They just don’t pay attention to news about politics and public affairs. If we thought earlier generations were out of touch with what was happening at home and abroad (and anyone who has watched a focus group […] Read more »