Today, CNN is launching new standards for reporting on polling. These standards will serve to elevate research conducted by the most skilled pollsters and will make it easier for readers and viewers to understand what a poll says. The news is flooded with polls every election year. Those looking to […] Read more »
No One Picks Up the Phone, but Are Online Polls the Answer?
The transition away from live interview telephone polling is well underway, and online polls now make up the principal source of data on national public opinion. But the alternatives to traditional polling are not fully mature, and the absence of a clear set of standards for online polling research has […] Read more »
Berkeley moves to the forefront in California political polling
In just the last three years, the Berkeley IGS Poll has risen to the forefront of a new era in polling, tapping into information that Californians may choose to provide — their age, race, ethnicity, gender and political affiliation — when they register to vote. And while the poll, produced […] Read more »
How Do You Measure the LGBT Population in the U.S.?
Until recently, researchers have struggled to answer what should be a simple question: How many Americans are lesbian, gay, bisexual or transgender (LGBT)? … Since 2012, Gallup research has shown that the proportion of U.S. adults identifying as LGBT has increased from 3.5% in 2012 to 4.5% in 2017. The […] Read more »
There’s no election polling makeover for 2020
Pollsters spent a lot of time figuring out why Donald Trump’s win was such a surprise in 2016 — but the reality is that there isn’t going to be a radical change in most election polling for 2020. Why it matters: Everyone should be more cautious in 2020 about what […] Read more »
Creating high-quality polls is incredibly hard. 2020 rule changes aren’t helping.
We’re officially in the part of the primary season where, even if pollsters can’t tell us for certain what will happen in 2020, polling starts to have consequences. … But despite the importance of the polls, many political junkies — and even some candidates themselves — don’t understand exactly what […] Read more »