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You are here: Home » Archives for methodology

Why You Can’t Volunteer for Election Polls, and Other Polling Facts

August 30, 2019

Election polls have always been interesting. But this year, they have become official players in the Democratic presidential primary race, because polling badly means you don’t get to debate. It is a bitter reality for the candidates who failed to qualify for next month’s debate, and griping has been in […] Read more »

Tags: methodology, pollwatching

Some questions for post-Labor Day Polls

August 29, 2019

I suspect we will see a spate of new polls fielding after Labor Day. I am hoping they ask some questions beyond the horse race that tell us more about what voters are thinking around the Democratic presidential contest. Here are some suggestions (in no particular order): CONT. Diane Feldman Read more »

Tags: 2020, Donald Trump, methodology, pollwatching, president

Two Polling Methods, Two Views of Trump’s 2020 Re-election Chances

August 29, 2019

There are two major theories about President Trump’s standing heading into his re-election campaign. Over the last few months, they have found backing from two very different kinds of polls. One theory holds that Mr. Trump is fundamentally like any other president. This would be good news for his chances […] Read more »

Tags: 2020, Donald Trump, methodology, pollwatching, prediction, president

Statement regarding this week’s Monmouth Poll

August 28, 2019

Statement from Patrick Murray, director of the Monmouth University Poll, regarding this week’s Democratic presidential primary poll: Monmouth U. Polling Institute Read more »

Tags: 2020, Democratic Party, methodology, pollwatching, president

How can we be smarter about horse race polls?

August 26, 2019

Much of what is wrong with political polling occurs at the nexus between the firms that produce the surveys and the media industry. It is worth bearing that in mind as we approach the October 2019 federal election campaign, in which opinion polling will be more central than ever to […] Read more »

Tags: Canada, international, methodology, news, pollwatching, prediction

Don’t just poll – research!

August 2, 2019

Political practitioners too often see polls and focus groups as the automatic choices for political research. Polling tells you about aggregate attitudes. Strategic reliance on polling grew with dependence on television – a medium that used to reach most everyone and so aggregate attitudes and message receptivity made sense. In […] Read more »

Tags: advertising/persuasion, analytics, methodology, pollwatching, targeting

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