The Curious Case of Failed Electoral Polls: Four takeaways for political pollsters from a customer insights researcher

By Rasto Ivanic, GroupSolver By the time all the votes are counted, the ultimate margin of error may not be as huge as it appeared in the morning after the 2020 elections. However, it is already fairly certain that pollsters continue to struggle mightily with predicting election results despite conducting […] Read more »

‘Guesses upon guesses’: Polls fall short again in 2020, raising red flags for future contests

… The underestimation of Trump’s turnout and support in many places, after similar issues in 2016, has raised again questions about the reliance of campaigns, the press and the public on surveys to shape the race. That in turn has prompted new questioning of the bedrock principle among political strategists […] Read more »

Polling outlets draw fire after missing mark again

The polling industry and election forecasters suffered another embarrassing election night that will call into question the usefulness of public opinion surveys and horse race political coverage that appeared to once again underestimate President Trump’s support. Votes are still being tallied in critical battleground states, meaning the final verdict on […] Read more »