How the President Got to ‘I Do’ on Same-Sex Marriage

… The assumption going into the 2012 campaign was that there was little to be gained politically from the president’s coming down firmly in favor of same-sex marriage. In particular, his political advisers were worried that his endorsement could splinter the coalition needed to win a second term, depressing turnout […] Read more »

Democrats target unmarried female voters

The Democratic Congressional Campaign Committee is building a national computer model to predict voters’ marital status, with hopes of targeting what may be the party’s most important demographic group: unmarried women. “The completed model will let us pinpoint unmarried women as the target of specific, poll-tested messages delivered through field, […] Read more »