On Election Day, President Obama got 71 percent of the Latino vote nationally because, in the end, Latinos preferred his message over Mitt Romney’s. But how Latinos got that message — the relentless call to register, to vote, to participate — was as important as the message itself: Hispanic television […] Read more »
What Latinos Want
The results of the 2012 election have awakened the Republican Party to their impending demographic disaster. Substantial growth in the size and power of the Latino vote—and an overwhelming tilt in that vote against their nominee—paints a bleak future for Republican electability. Coupled with startling Democratic vote share among Asian […] Read more »
The New Electoral Math, and What It Means for Polling
While the debate rages over whether the GOP should view this as a message problem, a messenger problem, or a math problem, I wanted to take this blog post to underscore the challenge facing us from a math perspective – i.e. why it is important that we work hard to […] Read more »
Nevada’s Odd Numbers: The Complexity of Polling in the Silver State
In the past three electoral cycles Nevada has commanded significant national attention due to the state’s status as both a presidential and congressional battleground state. Yet, despite the Silver State’s increased electoral clout, Nevada remains one of the most difficult states to reliably poll; a consideration that is not without […] Read more »
To see future electorate, look at California voters now
The changing face of the American electorate is etched all over the map of California. The Golden State may no longer be a partisan battleground, but it continues to be a reliable bellwether for the evolving national political landscape. [cont.] Sherry Bebitch Jeffe, USC, & Douglas Jeffe (Reuters) Read more »
Assessing How Pivotal the Hispanic Vote Was to Obama’s Victory
… Looking at actual vote counts and the exit poll results from the recent election can provide insight into answering two important questions: First, was Mr. Obama’s electoral victory dependent on high Hispanic turnout and support from a large percentage of the Hispanic vote? And second, if the Hispanic vote […] Read more »