A clear majority of Americans say social media have no effect at all on their purchasing decisions. Although many companies run aggressive marketing campaigns on social media, 62% in the U.S. say Facebook and Twitter, among other sites, do not have any influence on their decisions to purchase products. CONT. […] Read more »
Americans’ Confidence in News Media Remains Low
Americans’ faith in each of three major news media platforms — television news, newspapers, and news on the Internet — is at or tied with record lows in Gallup’s long-standing confidence in institutions trend. This continues a decades-long decline in the share of Americans saying they have “a great deal” […] Read more »
Public Faith in Congress Falls Again, Hits Historic Low
Americans’ confidence in Congress has sunk to a new low. Seven percent of Americans say they have “a great deal” or “quite a lot” of confidence in Congress as an American institution, down from the previous low of 10% in 2013. … Americans’ current confidence in Congress is not only […] Read more »
Few Consumers Trust Companies to Keep Online Info Safe
Recent incidents such as Target’s security breach, the Heartbleed bug, and eBay’s systems hack have called attention to how much consumers trust the businesses they patronize to keep their personal information safe. That trust currently appears to be hard to come by. Just 21% of Americans have “a lot of […] Read more »
The Particular Challenges of Polling Hispanics
One of the thorniest issues in polling today is how to capture an accurate picture of the opinions of Latinos. Traditional telephone surveys have obvious limitations. Nearly 3 in 10 Hispanics in the United States do not speak English well, creating the need for Spanish-speaking interviewers and translators, and not […] Read more »
Heartbleed Bug Prompts Concern but Little Action in U.S.
One of the most recent examples of a data security breach receiving widespread visibility in the U.S. is the Heartbleed bug that affected the credit and debit cards of millions of American shoppers earlier this year. A little less than half of Americans (45%) say they are aware of the […] Read more »