Americans’ views of the national economy are now the most positive they’ve been in almost eight years. Fifty-three percent say the economy is in very good or fairly good shape — an increase of 13 points since October and the highest percentage since September 2007, before the start of the […] Read more »
Social Media Update 2014
In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases […] Read more »
CNN/ORC poll: Americans believe Sony overreacted to hack
More than 6-in-10 Americans believe that Sony Pictures’ decision to cancel the release of “The Interview” was an overreaction, according to a CNN/ORC poll released on Tuesday. But the U.S. public does think that the incidents which led to that decision were acts of terrorism on the part of North […] Read more »
Hollywood Tracks Social Media Chatter to Target Hit Films
… To help studio marketers get back ahead of their customers, United Talent Agency and Rentrak, an entertainment data company, are introducing a service called PreAct. It joins an array of Hollywood upstarts peddling “social listening,” a growing field that uses algorithms to slice and dice chatter on social media. […] Read more »
Exploring Online Non-Probability Sampling
SurveyMonkey … today announced plans to examine non-probability sampling and potential frameworks for measurement and evaluation with Westat, an employee-owned research corporation, and Pew Research Center, a nonpartisan, nonprofit research organization. Results from the collaboration will be made publicly available. CONT. SurveyMonkey via PR Newswire Read more »
Public overwhelmingly opposes Internet ‘fast lanes’
As Washington considers new rules governing Internet speeds and pricing, a new national survey by the University of Delaware’s Center for Political Communication shows a large majority of the public opposes the creation of premium Internet “fast lanes.” Fully 81% oppose “allowing Internet service providers to charge some websites or […] Read more »