… For American teens, making friends isn’t just confined to the school yard, playing field or neighborhood – many are making new friends online. Fully 57% of teens ages 13 to 17 have made a new friend online, with 29% of teens indicating that they have made more than five […] Read more »
Measurements of cognitive skill by survey mode: Marginal differences and scaling similarities
This paper addresses how measurements of cognitive skill differ based on survey mode, from a face-to-face interview to a self-completed survey, using the Wordsum vocabulary test found in the General Social Survey. CONT. Andrew Gooch (UCLA), Research & Politics Read more »
The Evolving Role of News on Twitter and Facebook
The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise. This rise comes primarily from more current users encountering news there rather than large increases in the user base overall, according to findings from a new survey. The report also finds […] Read more »
Climate Change Seen as Top Global Threat
In advance of the United Nations Climate Change Conference in Paris this December, many publics around the world name global climate change as a top threat, according to a new Pew Research Center survey measuring perceptions of international challenges. This is particularly true in Latin America and Africa, where majorities […] Read more »
Log On and Hit ‘Like’ … Facebook Measures the Candidates
If elections were won based on Facebook chatter, Hillary Rodham Clinton, Senator Bernie Sanders and Senator Rand Paul would be the front-runners in early primary season states. The social media company has released figures on how the candidates — and presumed candidates — fared in terms of Facebook interactions in […] Read more »
The Tradeoff Fallacy: How Marketers Are Misrepresenting American Consumers and Opening Them Up to Exploitation
New Annenberg survey results indicate that marketers are misrepresenting a large majority of Americans by claiming that Americans give out information about themselves as a tradeoff for benefits they receive. To the contrary, the survey reveals most Americans do not believe that ‘data for discounts’ is a square deal. CONT. […] Read more »