Over the past decade, an increasing number of scholars and professionals have turned to the Internet to gather samples of subjects for research ranging from public opinion surveys to experiments in the social sciences. While there has been a focus on whether online samples are representative and accurate, fewer studies […] Read more »
News Use Across Social Media Platforms 2016
A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation. In 2012, based on a slightly different question, 49% of U.S. […] Read more »
Public Uncertain, Divided Over America’s Place in the World
The public views America’s role in the world with considerable apprehension and concern. In fact, most Americans say it would be better if the U.S. just dealt with its own problems and let other countries deal with their own problems as best they can. With the United States facing an […] Read more »
Evaluating Online Nonprobability Surveys
As the costs and nonresponse rates of traditional, probability-based surveys seem to grow each year, the advantages of online surveys are obvious – they are fast and cheap, and the technology is pervasive. There is, however, one fundamental problem: There is no comprehensive sampling frame for the internet, no way […] Read more »
How Google Trends Predicted Donald Trump’s Rise, and What It Means For Polling
What are the most important issues in a political campaign? As Donald Trump has risen to the top of the Republican primary field, pundits have speculated especially on what motivates his supporters, and what it may mean for the future of American politics. Pollsters are certainly interested in this as […] Read more »
Google eyes move into political polling work
Google is using the excitement surrounding the 2016 election to seek a foothold in the political polling industry. The Internet giant has been pushing its survey products to the staffers and operatives who work for presidential and congressional campaigns, as well as the journalists who cover them. CONT. David McCabe, […] Read more »