Until recently, Facebook had dominated the social media landscape among America’s youth – but it is no longer the most popular online platform among teens, according to a new Pew Research Center survey. Today, roughly half (51%) of U.S. teens ages 13 to 17 say they use Facebook, notably lower […] Read more »
How the Math Men Overthrew the Mad Men
Once, Mad Men ruled advertising. They’ve now been eclipsed by Math Men—the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence. … In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, […] Read more »
‘Transparency’ is the Mother of Fake News
For some time now everyone has been worrying about “fake news” or the world of “alternative fact” and wondering just how and why this unhappy phenomenon has flourished. My take on this question is simple, although I hope not simple-minded: Fake news is in large part a product of the […] Read more »
Declining Majority of Online Adults Say the Internet Has Been Good for Society
Americans tend to view the impact of the internet and other digital technologies on their own lives in largely positive ways, Pew Research Center surveys have shown over the years. A survey of U.S. adults conducted in January 2018 finds continuing evidence of this trend, with the vast majority of […] Read more »
Older Americans’ Use of Facebook Up From 2011
Facebook has consistently been most popular with younger adults aged 18 to 29, but the percentage of this group who use it — currently 72% — has not changed significantly since Gallup last measured it in 2011. Meanwhile, each older age group has shown significant growth in Facebook use since […] Read more »
Fox News Poll: Considered deleting Facebook? Many users say yes
The latest Fox News poll finds a large minority of current Facebook users have considered deleting their profiles, including almost half of the tech-savvy millennials. The poll also shows most users are lurkers rather than active posters. CONT. Victoria Balara, Fox News Read more »