Mexico’s Governing Party Vows to Stop Using Neuromarketing to Study Voters

The leader of Mexico’s governing party has said that it will stop hiring neuroscience consultants to register voters’ brain waves and read their facial expressions, responding to a political outcry over its use of the tools of neuromarketing to shape its campaign and governing messages. CONT. Elisabeth Malkin & Kevin […] Read more »

Overseas Elections Offer Warnings for U.S. Pollsters

Pre-election polls in numerous countries this year have widely missed their marks, often by underestimating support for candidates on the ideological fringes. … “The industry has a collective failure problem,” said John Curtice, the president of the British Polling Council and a professor of politics at the University of Strathclyde in […] Read more »

Sanders, Corbyn and the coming debate inside the Democratic Party

The election of Jeremy Corbyn, the left-wing backbencher, as the new leader of the British Labour Party raises the inevitable question: Can it happen here? Can Bernie Sanders, the independent socialist senator from Vermont, capture the heart and soul of the Democratic Party? The immediate answer is, not likely. He […] Read more »