Powerful or warm? Liberal and conservative voters favor different traits in a politician

Several decades of research in political and electoral behaviour have concluded that a candidate’s personality matters when voters cast their ballots. Unsurprisingly, the main take-away from most of these studies is that voters tend to vote for candidates that they find appealing. However, existing research is still unclear about the […] Read more »

The 7 most important polling trends of 2017

2017 is almost in the books — and so are another 12 months of public opinion polling. The calendar year that President Donald Trump spent settling into the White House has been marked by consistently low ratings from a majority of the American public. But this year also has seen […] Read more »