Gen Z is poised to massively expand its influence in the 2024 election. But its impact may be more complex than typically assumed. As many as 7 million to 9 million more members of the racially and culturally diverse Gen Z could cast ballots in 2024 than did in 2020, […] Read more »
Republicans: Your problem with youth isn’t what you think it is
Unlike any time I recall in the 20-plus years I have studied the youth vote, elements within both parties recognize that Gen Z and young millennials are a political force. Democrats know they cannot build a winning coalition without optimizing the youth vote; Republicans are warming to the idea they […] Read more »
The Tennessee expulsions reveal the core divide in US politics. Here’s why.
Rarely have the tectonic plates of American politics collided as visibly and explosively as they did earlier this month in Tennessee. The procession of predominantly middle-aged or older White Republicans who rose almost two weeks ago in the Tennessee House of Representatives to castigate, and then expel, two young Black […] Read more »
TikTok’s fate is in the hands of the creators
… With lawmakers grumbling that youth don’t comprehend our nation’s threats and youth questioning lawmakers who don’t appreciate their values or understand their use of technology — the team at SocialSphere and I tried to sort things out. We fielded an in-depth survey of more than 1,600 Gen Z (18-26 […] Read more »
Gen Z voters oppose TikTok ban, but worry about China’s influence
A new poll studying the attitudes of younger American voters toward TikTok finds that Gen Z voters oppose banning TikTok while millennials support a prohibition, even as a majority of all these younger voters express concerns about China misusing the social media app. Among registered voters aged 18 to 42, […] Read more »
Generation Z is the most racially diverse and fastest-growing segment of the electorate
Generation Z voters, those ages 18 to 25, represent the fastest-growing portion of the electorate, growing from 0% in 2012 (when they were too young to vote), to 9% of all voters in 2022, according to merged data from NBC News polls during that period. … Not only the fastest-growing […] Read more »