… Hillary Clinton is poised to become the first female major-party presidential nominee in U.S. history. Congress is more than 80 percent male. And women’s under-representation is similar at virtually every other level of office. So it’s reasonable to assume that it’s harder for women to get elected than it […] Read more »
Trump Taps Into the Anxiety of American White Males
… The polls offer a way of framing the election: as a referendum on how white men see their place in a changing country; and, one layer beneath, on whether they perceive themselves as being joined by women and minorities or rather as being replaced by them. In those parts […] Read more »
For Clinton, the general election is about married women
… Affluent suburban women are a key audience for Clinton, the Democratic front-runner, as she seeks to use Trump’s polarizing statements about women, immigrants and others against him. … Although many suburban women identify as Republican or independent, they often vote on the kinds of pocketbook issues Clinton is emphasizing […] Read more »
The Republican Party’s Woman Problem
It’s entirely possible that for all the talk about the gender gap, Donald Trump could prove more competitive among white women against Hillary Clinton than it appears today. But Trump faces at least as much risk that white women could seal his doom in the general election match-up against Clinton […] Read more »
Trump, Hillary and the Battle for Women and White Voters
Talk to most Republican strategists these days and their views of GOP prospects for 2016 range from depressed to despondent. Democrats, however, are far from giddy. Their opinion of the 2016 Clinton versus Trump match-up ranges from cautiously optimistic to nervously confident. Both sides concede that a race between two […] Read more »
Insults and Ads: How Gender Hurts Trump but Doesn’t Lift Clinton
Donald Trump thinks Hillary Clinton is playing “the women’s card.” But evidence suggests that if anything is making gender a potent issue in this campaign, it’s Mr. Trump’s words, not Mrs. Clinton’s. How do we know? New data on the emotional engagement and effectiveness of different campaign messages suggests that […] Read more »