Understanding Vaccine Skeptics and the Future of the GOP

Frank Luntz explains what COVID-19 vaccine skeptics want to hear, offers insight into the growing division within the Republican Party and shares how messaging can elevate political discourse. The Daily Show The OPINION TODAY email newsletter is a concise daily rundown of significant new poll results and insightful analysis. It’s FREE. Sign up […] Read more »

Stop saying Covid vaccine passport and learn from messaging missteps of the past

… Let’s not mince words anymore. This nationwide public health crisis was politicized, and partisan divides contributed to the loss of American lives. That is a fact. And mistakes in messaging continue to plague the vaccine rollout within certain communities. The question before us is whether we can rise to […] Read more »

Biden’s smart bipartisan message

Many commentators seem fascinated, even perplexed, by President Biden’s efforts to define bipartisanship as support from Republican voters instead of from GOP lawmakers. They seem to have missed the political rhetoric of the last 20 years, while also failing to grasp how bipartisanship works in the public mind. … Politicians […] Read more »

This Is How Biden Should Approach the Latino Vote

… There’s a winning message Mr. Biden and his party can deliver that resonates with most Hispanics no matter how they conceptualize the group’s racial identity. The key is to link racism and class conflict. The pivot we recommend was also the most convincing message we tested among whites and […] Read more »