Giving Viewers What They Want

… In any business, the ability to see into the future is the killer app, and Netflix may be getting close with “House of Cards.” … Film and television producers have always used data, holding previews for focus groups and logging the results, but as a technology company that distributes […] Read more »

The Oscars Number Crunchers

… After quantitative predictions did well in forecasting the U.S. presidential election last November, many similar ones have sprung up around the annual film awards ceremony. Sarah Sluis, assistant staff editor at Film Journal International, thinks these forecasts have appeared on the scene because this year’s race is relatively unpredictable. […] Read more »

The Split Screen on Oscar Movies

… As is often noted in Washington, the film business is more than just another widget-producing industry; it is a key player in making and defining American culture – and politics. Directly and indirectly, Hollywood and the film industry are very much a part of the nation’s political divide, and […] Read more »