My younger brother, Noah, and I were recently arguing, again, about music. The subject of our current impasse was Bruce Springsteen’s “Born to Run” — the song, not the album. (I love it. He hates it.) I was beginning to get frustrated by how much of our lives are spent […] Read more »
Viewing plans for the Winter Olympics; gambling on NBA games; consequences for gymnastics, college officials
The Winter Olympics in South Korea may be 14 time zones removed from the Eastern Time Zone of the US — but 43% of Americans say they plan to watch NBC’s live streaming content during the Games, with only 48% saying they did not have such plans. … The Poll […] Read more »
Fewer Americans Plan to Watch Olympics Than in Past
A majority of Americans (61%) say they don’t plan on following coverage of the Winter Olympics that begin this week much or at all, while about four in 10 (39%) say they plan to watch at least a fair amount of the games. Interest in the 2018 Olympic Games is […] Read more »
Tide ad scores highest on inaugural Ipsos Neuro Super Score
In a first of its kind study, Ipsos tested all of the commercials during the Super Bowl in real-time at a party featuring drinks, snacks and electrodes. Unlike other Super Bowl studies, the Ipsos ranking is based on objective, scientific non-conscious (System 1) reactions rather than only asking people how […] Read more »
Concussions and Protests: Football’s popularity drops
In a divided America, Super Bowl Sunday holds a special place in the national psyche. Even people who don’t like the New England Patriots or Philadelphia Eagles will tune into the game tonight, more than 100 million in total. And yet, poll numbers show the National Football League and, more […] Read more »
Why Is Hollywood So Liberal?
… Polling data on actors’ political views are hard to come by. But there’s evidence beyond award-show behavior and Instagram feeds to suggest that the stereotype of the liberal actor squares with reality. … Three explanations for Hollywood’s liberalism are worth considering. The first focuses on social characteristics that actors […] Read more »