Political ideology affects energy-efficiency attitudes and choices

This research demonstrates how promoting the environment can negatively affect adoption of energy efficiency in the United States because of the political polarization surrounding environmental issues. Study 1 demonstrated that more politically conservative individuals were less in favor of investment in energy-efficient technology than were those who were more politically […] Read more »

Fracking opinions at tipping point

… A March poll, taken by the Pew Research Center, shows a plurality of American adults nationwide favoring fracking. … From the energy industry’s perspective, as well as my own, this plurality support should be encouraging. But unless public opinion is managed with diligence, this support could wither. [cont.] David Hill […] Read more »