It’s human nature: People’s ideas about presidential races are largely shaped by their perceptions of the personalities and images of the candidates. Both voters and the media become preoccupied, even obsessed, with these factors, to the exclusion of any others. The truth is, however, that big, fundamental forces have considerable—indeed, […] Read more »
Pollster Tells GOP Presidential Candidates To Recognize Voter Demographics
Steve Inskeep talks to GOP pollster Whit Ayres about the 2016 Republican presidential field. What will take for the GOP to win the race? Ayres is working with Marco Rubio’s presidential campaign. NPR News Read more »
Multiracial in America: Proud, Diverse and Growing in Numbers
Multiracial Americans are at the cutting edge of social and demographic change in the U.S.—young, proud, tolerant and growing at a rate three times as fast as the population as a whole. As America becomes more racially diverse and social taboos against interracial marriage fade, a new Pew Research Center […] Read more »
Why Does Immigration Divide the GOP Along Lines of Education and Age?
Across the key issues related to both legal and undocumented immigration, significantly more Republicans without a college degree expressed conservative views than Republicans who have completed at least four years of higher education, according to detailed results provided to Next America from a Pew Research Center national survey. Likewise, older […] Read more »
A Rubio campaign blueprint, for all the world to see
It isn’t often that a presidential campaign blueprint comes packaged between covers and available in bookstores and online for all to see. But that’s the inescapable conclusion from looking through the pages of the book entitled, “2016 and Beyond,” by Republican pollster Whit Ayres. Ayres is one of his party’s […] Read more »
Americans Greatly Overestimate Percent Gay, Lesbian in U.S.
The American public estimates on average that 23% of Americans are gay or lesbian, little changed from Americans’ 25% estimate in 2011, and only slightly higher than separate 2002 estimates of the gay and lesbian population. These estimates are many times higher than the 3.8% of the adult population who […] Read more »