A clear majority of Americans say social media have no effect at all on their purchasing decisions. Although many companies run aggressive marketing campaigns on social media, 62% in the U.S. say Facebook and Twitter, among other sites, do not have any influence on their decisions to purchase products. CONT. […] Read more »
A dug-in electorate bodes poorly for the Democrats in November
Since its passage nearly four years ago, a plurality of Americans has disapproved of the Affordable Care Act. Since the onset of the Great Recession 6 years ago, more than 80% of Americans have rated economic conditions as only fair or poor. And since winning a second term, Barack Obama’s […] Read more »
U.S. Economic Confidence Index Retreats Slightly
Gallup’s Economic Confidence Index registered -15 for the week ending June 15, which is slightly lower than the readings of -14 and -13 in the two previous weeks, but matches the average economic confidence found since mid-March. CONT. Rebecca Riffkin, Gallup Read more »
Bloomberg Consumer Comfort Index
The Bloomberg Consumer Comfort Index extended a modest late-spring rebound this week, advancing to a six-and-a-half-year high among women while reaching its best overall since the first week of May. CONT. Langer Research Associates Read more »
Americans See Nation on Wrong Track as Own Goals Closer
Americans sense that their lives are getting better at home and at work. It’s when they tune into the news that they grow increasingly uneasy. Fifty-five percent of people say they are moving closer to realizing their hopes for their own careers and finances, yet only 26 percent say the […] Read more »
Few Consumers Trust Companies to Keep Online Info Safe
Recent incidents such as Target’s security breach, the Heartbleed bug, and eBay’s systems hack have called attention to how much consumers trust the businesses they patronize to keep their personal information safe. That trust currently appears to be hard to come by. Just 21% of Americans have “a lot of […] Read more »