House Minority Leader Nancy Pelosi (D-Calif.) has earned the ire of Republicans for suggesting that major corporations are giving workers “crumbs” while top executives reap bonuses after passage of the GOP’s tax revision plan. But a new poll from a group supportive of President Trump finds nearly half of Americans […] Read more »
How the firearms industry influences US gun culture, in 6 charts
AR-15-style rifles on display in a Texas retail shop. AP Photo/Lisa Marie Pane Michael Siegel, Boston University Americans have blamed many culprits, from mental illness to inadequate security, for the tragic mass shootings that are occurring with increasing frequency in schools, offices and theaters across the U.S. Yet in our […] Read more »
Could Amazon Flip a State?
Could Amazon flip a state? Amid all the public chatter over the company’s search for a second North American headquarters, there’s been strikingly little discussion about the potential political impact. But the choice’s electoral implications could be substantial. Just as Democrats are becoming increasingly reliant on younger, better-educated, and urbanized […] Read more »
Facebook hired a full-time pollster to monitor Zuckerberg’s approval ratings
Tavis McGinn applied for a job at Facebook last year hoping to work in market research. He had previously spent three years at Google, where he helped large advertisers refine their marketing campaigns across the company’s family of products. But part way through the interview process at Facebook, the recruiter […] Read more »
Tide ad scores highest on inaugural Ipsos Neuro Super Score
In a first of its kind study, Ipsos tested all of the commercials during the Super Bowl in real-time at a party featuring drinks, snacks and electrodes. Unlike other Super Bowl studies, the Ipsos ranking is based on objective, scientific non-conscious (System 1) reactions rather than only asking people how […] Read more »
Opinary is building new tools to help news orgs use polls to inform their coverage
News organizations have spent a lot of time talking to their readers; these days, they’re getting a little bit better at listening. … Germany-based Opinary has also benefited from this shift in outlook. The company, which develops polling tools that publishers can embed in their articles, recently raised €3 million […] Read more »