Mapping the Republican Brain

… But you will understand the current war in the Republican Party better if you are able to see the the six underlying attitudinal dimensions that run through the consciousness of today’s Republican Party supporters. It is these dimensions that create the passionate factions at war against “Obamacare,” gay marriage, […] Read more »

Kantar acquires Benenson Strategy Group

WPP announces that Kantar, its wholly owned data investment management business, has acquired The Benenson Strategy Group (“BSG”), a global strategic research and consulting firm. Founded in 2000, BSG ran the award-winning research and polling programs for President Obama’s 2008 and 20012 campaigns and has advised 11 Prime Ministers and […] Read more »