… Businesses have a powerful incentive to keep the customer surveys popping up. While demographic and purchase data tell a company who, what, when and where, surveys can tell a business “why” — and that’s valuable information. “You’re always going to want to understand the consumer psychology: why are people […] Read more »
Mark Penn: From Politics to Advising Microsoft’s Chief, Not Without Noise
Mark Penn has spent years spinning for politicians in Washington. Now his own career is the subject of spin here at Microsoft, where he has been handed a fresh role under its new chief executive. Mr. Penn, 60, joined Microsoft in 2012 as a senior adviser to Steven A. Ballmer, […] Read more »
Mark Penn, Ex-Clinton Aide, Moves in a Shake-Up at Microsoft
In the biggest shuffling of Microsoft’s executive ranks since the company’s new chief executive, Satya Nadella, took over, Mark Penn, the former aide to the Clinton family, is becoming the company’s chief strategy officer. The change will give Mr. Penn, who has been an executive vice president at Microsoft overseeing […] Read more »
Microsofties Ponder Fate of Mark Penn in the New Nadella Regime
Of all the many executives on the “Senior Leadership Team,” called SLT for short at Microsoft, it’s pretty clear in talking to top execs that there is none that engenders more talk than Mark Penn. He currently reports directly to the CEO as EVP of Advertising and Strategy — having been […] Read more »
America is becoming more liberal
… The country is getting more diverse, and as the proportion of white voters shrinks, so, too, does the conservative base. As demographics shift, so do political preferences — in this case, toward the left. A close examination of U.S. attitudes in the past decade-plus reveals that the United States […] Read more »
America has changed. Have government and business?
Are government policies and business practices out of touch with the changing state of American families? A new survey, which is part of a broader examination of the role of women in society, shows that many Americans believe the answer to that question is yes. The survey was commissioned for […] Read more »