Hollywood Tracks Social Media Chatter to Target Hit Films

… To help studio marketers get back ahead of their customers, United Talent Agency and Rentrak, an entertainment data company, are introducing a service called PreAct. It joins an array of Hollywood upstarts peddling “social listening,” a growing field that uses algorithms to slice and dice chatter on social media. […] Read more »

The 7 most fascinating numbers in the 2014 national exit poll

The best thing about elections — if you are a numbers nerd like me — is the massive amount of raw data about the American public and what/how/why they think what they do. Yes, only 36 percent-ish of eligible voters cast ballots 15 days ago, but that still amounts to […] Read more »

New Take on the New Economy

The state of the American economy looms over the public creating long-term pessimism about the state of the country, making the economy, wages and jobs the biggest factor in people’s vote in the last national election and the next. People are very aware of improvements in the macro economy and […] Read more »