… We have just completed an experimental test of four different ways to label the healthcare law. The results show that labels do make at least a marginal difference in the degree to which respondents approve or disapprove of the law. Gallup read the same basic question to four randomly […] Read more »
Apple Passes Coca-Cola as Most Valuable Brand
Apple is the new most valuable brand in the world, according to a closely followed annual report. The report, to be released on Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report […] Read more »