Tavis McGinn applied for a job at Facebook last year hoping to work in market research. He had previously spent three years at Google, where he helped large advertisers refine their marketing campaigns across the company’s family of products. But part way through the interview process at Facebook, the recruiter […] Read more »
Tide ad scores highest on inaugural Ipsos Neuro Super Score
In a first of its kind study, Ipsos tested all of the commercials during the Super Bowl in real-time at a party featuring drinks, snacks and electrodes. Unlike other Super Bowl studies, the Ipsos ranking is based on objective, scientific non-conscious (System 1) reactions rather than only asking people how […] Read more »
Pizza Is Partisan, and Advertisers Are Still Adjusting
In today’s political climate, even pizza, bourbon and coffee can be partisan issues. A year after the presidential election, a range of advertisers are learning that it doesn’t take much — sometimes just a single Twitter post — to land them in the middle of a social media firestorm that […] Read more »
Trump Product Endorsements Drive Consumers … Away
When Donald Trump won the Oval Office, critics worried he would use his elevated stature to enhance his personal power to pick winners and losers by endorsing products. But new consumer survey data from Simmons Research suggest the Trump presidency may be having the opposite effect on the Trump brand. […] Read more »
Pocketbooks Follow Politics After Trump Tweets
Before Donald Trump was president, he was a brand — from his TV show to his clothing line to his steaks. Now after surprising many by winning the White House, the Trump brand may have even more power, but it is also deeply connected to the divisive world of American […] Read more »
Trump’s Role As President May Be Boosting His Brand’s Reputation
President Trump’s approval rating with voters may be the lowest on record for an incoming chief executive. But in one way at least, his popularity is improving a bit. The value of Trump as a commercial brand, although still very low, has ticked up since August, according to the Reputation Institute, […] Read more »