They Hook You When You’re Young

How do events from our childhood shape our adult preferences? I recently studied this question using a classic American example: baseball. I tested how a team’s performance at every age of our childhood affects which team we root for as adults. From Facebook’s publicly available advertising platform, I downloaded data […] Read more »

Pastime – Opening Day 2014

It’s time again to talk about the National Pastime. Baseball season is starting this coming week. (I know that there was a quasi-start in Australia on March 22-23 with two Dodger wins; that doesn’t count.) Back in one of baseball’s Golden Ages, the 1950s, there seemed little debate about what […] Read more »