… As her chances of becoming the first woman to be nominated by a major political party improve, many women are considering how much gender should play into their decisions to embrace Mrs. Clinton’s candidacy — or not. … Unlike in her 2008 campaign, Mrs. Clinton has this year leaned […] Read more »
Most Millennials Resist the ‘Millennial’ Label
Millennials will soon become the nation’s largest living generation. They already have surpassed Generation X to make up the largest share of the U.S. workforce. Despite the size and influence of the Millennial generation, however, most of those in this age cohort do not identify with the term “Millennial.” Just […] Read more »
Why Hillary is asking America to see her candidacy as ‘historic’
In her presidential campaign kick-off speech and in a subsequent interview with Iowa media, Hillary Clinton leaned pretty hard into the notion that electing her president would represent a major historical breakthrough. … But it probably isn’t an accident that she noted that she’d be the first female president as […] Read more »
Millennials and Political News
When it comes to where younger Americans get news about politics and government, social media look to be the local TV of the Millennial generation. About six-in-ten online Millennials (61%) report getting political news on Facebook in a given week, a much larger percentage than turn to any other news […] Read more »
The Most Valuable Voters of 2016
Where will demographic change most transform the landscape for the 2016 presidential race? … In the charts below, we summarize the two demographic trends that may most affect the political landscape in the 11 states that both parties now treat as decisive swing contests. As the charts show, all of […] Read more »
Baby Boomers More Likely to Identify as Conservative
Older generations of Americans are much more likely to describe their political views as conservative than as liberal. This includes the large baby boom generation, of whom 44% identified as conservative and 21% as liberal last year. That 23-percentage-point conservative advantage is less than the 31-point edge for the older […] Read more »