In the last few months, artificial intelligence (AI) has garnered much attention, especially with the arrival of ChatGPT. The program, launched in late November, has amazed people with its ability to answer questions and write stories while mimicking natural speech. In the progression of AI, many see ChatGPT as a […] Read more »
Artificial Intelligence Use Prompts Concerns
Artificial intelligence. We’ve heard about it. We use it. But we are not necessarily comfortable with what the future holds. The Monmouth University Poll finds awareness of AI developments has increased over the past decade, but opinion about its potential impact remains largely unchanged, with a few exceptions. Most Americans […] Read more »
Is seeing still believing? The deepfake challenge to truth in politics
On Nov. 25, an article headlined “Spot the deepfake. (It’s getting harder.)” appeared on the front page of The New York Times business section. The editors would not have placed this piece on the front page a year ago. If they had, few would have understood what its headline meant. […] Read more »
How the Math Men Overthrew the Mad Men
Once, Mad Men ruled advertising. They’ve now been eclipsed by Math Men—the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence. … In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, […] Read more »
Most Americans Already Using Artificial Intelligence Products
Nearly nine in 10 Americans (85%) say they currently use at least one of six devices, programs or services that feature elements of artificial intelligence (AI). Use of these products ranges from 84% of U.S. adults using navigation applications to 20% using smart home devices such as self-learning thermostats and […] Read more »
How Do You Vote? 50 Million Google Images Give a Clue
What vehicle is most strongly associated with Republican voting districts? Extended-cab pickup trucks. For Democratic districts? Sedans. Those conclusions may not be particularly surprising. After all, market researchers and political analysts have studied such things for decades. But what is surprising is how researchers working on an ambitious project based […] Read more »