… If we hear “Once upon a time,” we will not leave until we find out what happened. Scheherazade saved her life by telling stories that never ended. We are Homo narrans, the species that is hooked by narrative, that imposes cause and effect to make things make sense. … […] Read more »
The Lear Center Media Impact Project
How do we measure the impact of media and journalism on the world around us? In what ways does news engage diverse audiences? And when do stories have the power to connect individuals and inspire change? The Lear Center is proud to launch an ambitious new project aimed at measuring […] Read more »
Center Will Act as Information Clearinghouse and Offer New Tools for Measuring Impact of Media
What is the difference? If your question is like that one, more practical than philosophical, the University of Southern California’s Annenberg School for Communication and Journalism may soon have an answer. With $3.25 million in initial financing from the Bill and Melinda Gates Foundation and the John S. and James L. […] Read more »
Radiovoter: The ‘Like’ Button That Came Before Facebook
Talking back to our broadcast media seems to be an integral part of the early 21st century experience. … It might seem like something that’s just started popping into conversations recently, but the idea is as old as broadcasting itself. In 1934, a New York research engineer named Dr. Nevil Monroe […] Read more »
Social media for social science: The imperfect window
Much of the world, it seems, has been atwitter about social media in recent years. Researchers are no exception. Rather than needing to solicit insight from people with telephone calls during dinner or mailing surveys that largely end up in the trash, social scientists now have readily available tools to […] Read more »
Republicans Like Golf, Democrats Prefer Cartoons, TV Research Suggests
It sounds like a cliché, but if the results of a TiVo-based research study are to be believed, registered Republicans are very interested in golf. As for registered Democrats, they seem to be partial to cartoons. And Republicans tend to watch N.C.A.A. basketball, while Democrats prefer the National Basketball Association. […] Read more »