With his fusty corduroy blazer, diffident mien and unpolished website, Andy Tow, an anonymous civil servant with a flair for data crunching, is emerging as an unlikely rock star of Argentina’s election season. CONT. Jonathan Gilbert, New York Times Read more »
How Reuters is using automation to analyze its polling data
The sheer amount of information at the fingertips of the modern journalist is both a blessing and a curse. … This embarrassment of riches has not gone overlooked by major news organizations, which are coming up with ways to separate the signal from the noise and find worthwhile stories. One […] Read more »
Polling: Good, evil or somewhere in between?
The New Yorker’s Jill Lepore has a deep dive into the world of polling in the latest edition of the magazine. The piece asks a very pointed question: Is polling a good thing for us as a society? … As an avid consumer and student of political polling, I wondered […] Read more »
Politics and the New Machine
… The Path to Office is long. To reach the Land of Caucuses and Primaries, the Candidate must first cross the Sea of Polls. … Lately, the Sea of Polls is deeper than ever before, and darker. From the late nineteen-nineties to 2012, twelve hundred polling organizations conducted nearly thirty-seven […] Read more »
Why Polling, Data & Analytics Will Finally Converge in 2016
… On our campaign, and the other smart Republican campaigns in 2016, the polling and data operations were, and will be very tightly integrated. As predictive modelers, it’s our job to study the electorate and provide probabilities of turnout likelihood, along with establishing the base of who we believe will […] Read more »
Like It Or Not, Political Campaigns Are Using Facebook To Target You
Some of the most important real estate in presidential politics is actually right in front of your nose. Or under your thumbs — it really depends on how you log onto Facebook. The social network is now a key place for campaigns to advertise. One reason for that: it’s getting […] Read more »