How Google Trends Predicted Donald Trump’s Rise, and What It Means For Polling

What are the most important issues in a political campaign? As Donald Trump has risen to the top of the Republican primary field, pundits have speculated especially on what motivates his supporters, and what it may mean for the future of American politics. Pollsters are certainly interested in this as […] Read more »

Donald Trump’s Strongest Supporters: A Certain Kind of Democrat

Donald Trump holds a dominant position in national polls in no small part because he is extremely strong among people on the periphery of the Republican coalition. He is strongest among Republicans who are less affluent, less educated and less likely to turn out to vote. His very best voters […] Read more »

Cruz campaign credits psychological data and analytics for its rising success

As Cecil Stinemetz walked up to a gray clapboard house in suburban Des Moines last week wearing his “Cruz 2016” cap, a program on his iPhone was determining what kind of person would answer the door. … It turned out that Birdie Harms, a 64-year-old grandmother, part-time real-estate agent and […] Read more »