… Social media will not predict the outcomes of the primaries or the general election. But the accumulated data offers new tools to vet candidates and how they use social media for campaigning, and shows how followers and potential voters react to the candidate they most like or hate. CONT. […] Read more »
How Google Trends Predicted Donald Trump’s Rise, and What It Means For Polling
What are the most important issues in a political campaign? As Donald Trump has risen to the top of the Republican primary field, pundits have speculated especially on what motivates his supporters, and what it may mean for the future of American politics. Pollsters are certainly interested in this as […] Read more »
How Ted Cruz Engineered His Iowa Triumph
… As he staffed the campaign, [campaign manager Jeff] Roe made the unusual decision to make Cruz’s director of analytics and his pollster the same person. … Roe has granted [Chris] Wilson the most expansive brief of any pollster in either party’s 2016 field: his surveys not only guide Cruz’s […] Read more »
Predicted Market Research Trends for 2016
What trends should market researchers expect in 2016? To find out, we asked a variety of executives and thought leaders to share their predictions for the coming year. Our sources include industry veterans at established firms, as well as a number of innovative entrepreneurs. CONT. Sarah Schmidt, MarketResearch.com Read more »
Donald Trump’s Strongest Supporters: A Certain Kind of Democrat
Donald Trump holds a dominant position in national polls in no small part because he is extremely strong among people on the periphery of the Republican coalition. He is strongest among Republicans who are less affluent, less educated and less likely to turn out to vote. His very best voters […] Read more »
Cruz campaign credits psychological data and analytics for its rising success
As Cecil Stinemetz walked up to a gray clapboard house in suburban Des Moines last week wearing his “Cruz 2016” cap, a program on his iPhone was determining what kind of person would answer the door. … It turned out that Birdie Harms, a 64-year-old grandmother, part-time real-estate agent and […] Read more »