… Obamacare remains a liability to Democrats this fall. It remains widely unpopular in southern red states where control of the Senate will be determined. It may not be the issue this cycle, but it is still a top negative for Democrats. Plus, the more unpopular the President, the more […] Read more »
Americans Say Social Media Have Little Sway on Purchases
A clear majority of Americans say social media have no effect at all on their purchasing decisions. Although many companies run aggressive marketing campaigns on social media, 62% in the U.S. say Facebook and Twitter, among other sites, do not have any influence on their decisions to purchase products. CONT. […] Read more »
Still More on ACA Advertising: “F” Words and the “B” Word
How do you know Republicans are shifting their message against Obamacare? Because Americans for Prosperity just aired a TV ad that doesn’t mention healthcare reform. After the months and millions invested by AFP in attacking the Affordable Care Act, that line almost passes for a joke. The group is attacking, […] Read more »
Democrats Seek Issue to Buoy Turnout in Midterms
With Tuesday’s primaries reinforcing the strength of the Republican establishment, House Democrats are reassessing their electoral strategy based on a major internal research project that shows their candidates stand a better chance when they portray Republicans as unsympathetic to the economic situation of working Americans while protecting the wealthy. The […] Read more »
Persuading voters plays a role
For several weeks I’ve been exploring an argument increasingly heard in the press and some political circles: Persuasion is wasted effort, at least in a midterm race; increasing turnout is the only way to win. A future column will bring it all together, but here I’ll focus on the impact […] Read more »
ACA Advertising: Is the Fix In?
At the public opinion polling community’s annual conference in Anaheim last week, Republican pollster Bill McInturff predicted we may soon see a shift in the messaging of his party’s television advertising about the Affordable Care Act. With the bulk of the GOP’s most acrimonious primaries about to end, its candidates […] Read more »