The U.S. Chamber of Commerce is readying a multimillion dollar ad campaign aimed at bolstering vulnerable GOP lawmakers who voted for President Donald Trump’s tax cut while also urging thousands of member companies to alert workers as to why their paychecks may have increased this month. Outside political groups are […] Read more »
Defining the Terms of the Tax Reform Debate
Earlier this week the Democratic SuperPAC Priorities USA released a memo that publicly acknowledged concerns that Democrats had been privately expressing for a couple weeks that Democrats lack a compelling economic narrative for 2018. … The Priorities memo, as well as other non-partisan polling, finds that the majority of Americans […] Read more »
Fake News and Bots May Be Worrisome, but Their Political Power Is Overblown
How easy is it to change people’s votes in an election? The answer, a growing number of studies conclude, is that most forms of political persuasion seem to have little effect at all. … In fact, a recent meta-analysis of numerous different forms of campaign persuasion, including in-person canvassing and […] Read more »
Tide ad scores highest on inaugural Ipsos Neuro Super Score
In a first of its kind study, Ipsos tested all of the commercials during the Super Bowl in real-time at a party featuring drinks, snacks and electrodes. Unlike other Super Bowl studies, the Ipsos ranking is based on objective, scientific non-conscious (System 1) reactions rather than only asking people how […] Read more »
Political advertising is not polarizing the American public
Americans are increasingly divided when it comes to politics. In Congress, there are virtually no liberal Republicans or conservative Democrats and very few moderates. Among the public, Americans have become more sorted, with less overlap between those holding liberal or conservative positions on a variety of issues. Furthermore, there is […] Read more »
Pizza Is Partisan, and Advertisers Are Still Adjusting
In today’s political climate, even pizza, bourbon and coffee can be partisan issues. A year after the presidential election, a range of advertisers are learning that it doesn’t take much — sometimes just a single Twitter post — to land them in the middle of a social media firestorm that […] Read more »