For all his negative poll numbers and impeachment-related liabilities, President Trump has a decisive advantage on one key election battleground: the digital campaign. Under the management of Brad Parscale, the Trump re-election machine has devoted millions more than any individual Democrat to increasingly sophisticated microtargeting techniques. … Trump’s operatives have […] Read more »
Politics with Amy Walter: Digital Campaign Advertising and 2020
The week started with a letter from White House Counsel Patrick Cipollone to Speaker Nancy Pelosi, informing the House leader that the White House was not going to participate in an impeachment inquiry that it considered unconstitutional. Resistance to the impeachment inquiry escalated when the White House refused to let […] Read more »
How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim
President Trump’s re-election campaign has harnessed Facebook advertising to push the idea of an “invasion” at the southern border, amplifying the fear-inducing language about immigrants that he has also voiced at campaign rallies and on Twitter. Since January, Mr. Trump’s re-election campaign has posted more than 2,000 ads on Facebook […] Read more »
Don’t just poll – research!
Political practitioners too often see polls and focus groups as the automatic choices for political research. Polling tells you about aggregate attitudes. Strategic reliance on polling grew with dependence on television – a medium that used to reach most everyone and so aggregate attitudes and message receptivity made sense. In […] Read more »
Democratic group’s poll shows Trump vulnerable with his base on health care
The Democratic research group American Bridge is preparing a $50 million campaign to win over a slice of President Donald Trump’s base, and new polling has convinced the organization that Trump is vulnerable on pocketbook issues, especially health care, among white working-class voters. The battleground-state polling is a new step […] Read more »
Club for Growth poll: Biden’s lead fueled largely by black voters
Club for Growth, a conservative political group, will launch new attack ads against Democratic presidential front-runner Joe Biden targeting his past statements about race that will run during his first debate appearance next week. The decision by Club for Growth to attack Biden is based on internal polling the organization […] Read more »